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VisitCentral
Florida

LAKELAND • WINTER HAVEN

 

Are you ready to explore Central Florida?Looking for fun? Central Florida’s Polk County has you covered. A wide array of things to do and see, including attractions, local restaurants, nature parks and hiking trails, boutique shops and museums.

Central Florida’s Polk County is conveniently located between Orlando and Tampa, and an easy drive to Central Florida attractions and the Gulf and Atlantic beaches. Polk County offers something for everyone, including Florida’s newest attractions, LEGOLAND Florida Resort and Safari Wilderness; and some of Florida’s most historic; including Bok Tower Gardens, Westgate River Ranch Resort (the Southeast’s largest dude ranch), and Frank Lloyd Wright’s 13 structures at Florida Southern College. With 554 fresh water lakes, the area offers great fishing, adventurous airboat eco tours and exciting water sports. Wonderful parks, preserves and trails captivate visitors with Polk County’s natural beauty.

Let’s explore Central Florida.

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The Real Florida Magic is here in Central Florida, a region of 15 charming communities, including Lakeland and Winter Haven, that are filled with natural beauty and surprising discoveries. From historic gems, extraordinary attractions and thrilling theme parks to epic outdoor adventures, a vacation here feels worlds away, yet is still close to Orlando.

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SEE & DO

From incredible outdoor adventures to legendary attractions, there’s always something magical to discover.

  • Arts & Culture

    couple viewing piece of art at polk museum of art

  • Attractions

    Kids on the great lego race ride at LEGOLAND florida

  • Family Fun

    Children feeding llama at Safari Wilderness

  • Gardens & Parks

    Carillon Tower at Bok Tower Gardens in Lake Wales

  • Nature & Hiking

    Hiking Trail, Circle B Bar Reserve in Lakeland, FL

  • U-Pick, Farm & Food Tours

    Soft serve ice cream, orange and tangerine juice, pecans, oranges and strawberries at Ridge Island Groves. Florida Citrus Makes a Great Christmas Gift
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EVENTS

Looking for even more magical experiences? Check out our upcoming featured events for 2025.

Feb

01

Lina Greco's weekend getaway with a stop to Bok Tower Gardens

Spring Bloom at Bok Tower Gardens

Spring Bloom is the most colorful time of the year at Bok Tower Gardens as…

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Feb

22

Publix Field view

Detroit Tigers Spring Training

Catch at Detroit Tigers Spring Training game in Lakeland this February & March.

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Mar

15

Rodeo at Westgate River Ranch

Saturday Night Rodeo

Yee-haw! 8 seconds may not seem like a long time, but when you're watching a…

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Mar

15

Front entrance of Central Florida's Visitor Information Center in Davenport, FL

Welcome Center’s Birthday Bash

Celebrating 18 years of the Welcome Center. Giveaways, cupcakes and lots more! Davenport.

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Mar

28

Downtown Lake Wales in the evening

Lake Wales Live

The Lake Wales live series returns in the New Year to ignite Downtown Lake Wales.…

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Apr

04

First Friday

Lakeland First Friday

Downtown shops and restaurants will be open late. Don’t miss the Makers Market, featuring local…

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LEARN & DISCOVER

Avelo plane sitting on the tarmac at the airport.

Avelo Airlines Expands at Lakeland International Airport

Avelo Airlines Expansion at Lakeland International Airport New Non-Stop Routes Announced at LAL Exciting news for Central Florida travelers! Avelo...

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Detroit Tigers Spring Training

Top 5 Things To Do Before & After A Tigers Spring Training Game

The Detroit Tigers annual trip to Lakeland, Florida for Spring Training is a great reason to plan a weekend getaway...

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father and son on Great LEGO Race roller coaster at LEGOLAND in Winter Haven, FL

Family-Friendly Central Florida Spring Break Ideas

We’ve put together a Family-Friendly Central Florida Spring Break Ideas list for 2025. We hope to see you and your...

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Fans watching Tigers Spring Training game in Lakeland, FL

Take Me Out to the Ball Game at Tigertown

The 2025 MLB season will be here before we know it and TigerTown in Lakeland, Florida, is gearing up for...

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Lina Greco at Bok Tower Gardens looking at blooming flowers

Spring Bloom at Bok Tower Gardens

Bok Tower Gardens in Lake Wales celebrates a new season with spring blooming tours, music and more. Spring Bloom Festival...

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Couple at Bok Tower Gardens in Lake Wales, photographed by Maddness Photography LLC

Valentine’s Day in Central Florida

With the day of love quickly approaching, it is that time to book appointments, make reservations, and solidify your plans...

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DEALS & SPECIALS

See our featured special offers and discounts from a range of hotels and local attractions. Purchase Discount Attraction Tickets or sign up for our exclusive Sunshine Savings Pass for even greater savings.

Lakefront pool at the Courtyard by Marriott Winter Haven

Visit Central Florida Exclusive Rate!

Get 18% off the best available rate at the stunning Courtyard Winter Haven. Just across from Peppa Pig…

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Camp Margaritaville Resort Aerial

Stay Longer and Save

Book 7 nights at Camp Margaritaville cabins and RV sites, and get the 7th at no extra charge!

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$3 Off Admission

$3 Off Admission

Visit the beautiful Bok Tower Gardens, one of Florida's original attractions.

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Central Florida tourism photo of Grove Roots Brewing Company in Winter Haven. Local craft brewery and taproom inspired by Central Florida's historic citrus culture. Visit Grove Roots Brewing Co. at 302 3rd St SW, Winter Haven, FL 33880.

Craft Beer Savings

Get sweet craft beer savings and win awesome prizes with the Adventure on Tap: Craft Beer Pass!

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